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The Gandalf bench. Each agent owns a function and a skill loadout.
Routes work across the bench and holds the shared brain.
Owns paid performance across LinkedIn, Google, Meta, and Reddit.
Runs outbound targeting, sequencing, dialing. Scout's former work now lives here.
Runs narrative engineering, PR, and organic social.
Content, SEO and GEO. Owns what gets published, in what format, on which channel, and how it's measured. Doesn't write the sentences or buy the distri
Watches trusted sources, competitors, and buying intent.
Owns brand and design through the creative services engine.
Runs first-party and third-party field events from discovery and outreach through ICP scoring, budgeting, planning, execution, calendar publication wi
Runs campaign operations, infrastructure, list operations, enrichment, research, and administrative work formerly assigned to Rigger and Junior.
Owns positioning, messaging, launches, and competitive narrative.
Owns the site, landing pages, publishing infrastructure, and CMS.
Owns the customer after the close: adoption, expansion, and renewal.
Measures what worked and develops the virtual focus group toward the Oumi model layer.
Owns PLG growth, activation, onboarding, retention, and lifecycle email.
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